Maer Group at Performance Marketing Moscow
The event focuses on efficiency of brands in digital channels, instruments and technologies that can bring profit to a business.
Participants acknowledge that the Performance Marketing Moscow 2016 is a fine opportunity for players on the local market to study foreign cases. Russian advertisers can learn and understand in which direction to go and which tools to use for maximum effect.
Advertisers’ interest in the subject is natural – brands want not only reach but actual return on their investments in digital media campaigns. The event’s organizers, the digital media agency RTA and RAEC, had gathered top managers of important brands and technological companies, who listened to 12 interesting and relevant speeches.
The speakers at the Performance Marketing Moscow 2016 are global industry leaders with decades of experience and hundreds of millions of dollars in performance campaigns on their resumes such as Benjamin Beivers, CRO & Co-Founder, Remerge; Phillip Gontier, ex Head of Mobile, Twitter; Vice President International, Liftoff; Andrew Buckman, Managing Director EMEA, OpenX; Mathieu Roche, Global Business Development Director, Weborama; Mariusz Pawelczyk, Commercial Director, Sociomantic; Jan Heumueller, Managing Director, TabMo; Michael Froment, CEO, Tagcommander; Anser Aly, Senior Global Brand Manager, Unilever; Seif El Hakim, Head of Marketing, Samsung; Jana Sievers, Head of Demand EMEA, MoPub – Twitter; Marc Thomas, Regional Director EMEA, Taboola; Avi Wiesenberg, VP International, SimilarWeb.
The guests of the conference learned:
• how brands use mobile marketing to develop their businesses (practical cases);
• how to start an effective customer retention strategy for mobile apps, with success stories;
• which data-driven marketing strategies work best, with facts and results;
• the way to find and attract a loyal audience for an application, product or service;
• selling online in the FMCG segment and how to use big data with mass consumption products.
The conference, held on the 5th of October in Moscow, drew in marketing directors from the top 100 advertisers. It was attended by representatives of different companies such as Unilever, Coca-Cola, PepsiCo, МТС, Beeline, Megafon, L’Oreal, Philip Morris, PSA Peugeot Citroën, Nike, Volvo, Philips, Burger King, Total, Sportmaster, Takeda, Servier, Mondelez International, Heinz, Abbott, Dyson, Amway, Uralsib, InTouch, Merz Pharma, OBI, KFC, Parmalat, Hansa, Bacardi, Unipharm, Sun Pharma, Ahmad Tea, Qiwi, Sogaz, Gedeon Richter, Promviazbank, Henkel, Schneider Electric and many other important names.
For a pleasant surprised, the guests were entered to win two smart phone models from All in One Media; the phones went to envoys of Tele2 and Hasbro.
Phil Gontier, Vice President of Liftoff, pointed out that a clear tendency of the performance-based marketing is the increase of mobile traffic. Soon mobile devices will consume more traffic that PCs and become the most important advertising platform, so geotargeting will be enormously important for campaigns.
In the Russian segment of digital outdoor advertising Yandex announced development of a system for measuring the audience of digital devices. Before long a mobile device will be able to use geotargeting to compute consumers’ standard routes, e.g. to work and home. Digital OOH networks will be able to use these data to display targeted content.
On the 14th of September the owner of the media holding Maer Group Konstantin Mayor held talks with Joe Cutogno, a partner and managing director of Ayuda, and Christian von den Brincken, head of strategy and innovations of Ströer at the digital industry conference Dmexco in Cologne. Maer Group and Ströer collaborate on a system of automatic procurement of digital advertising.
According to Mr. Mayer, “Performance Marketing Moscow 2016 is an event for those who want to stay informed of all key changes on the international market, learn from leaders of performance marketing and share their expertise. Maer Group is a strategic partner of the Performance Marketing conference. We want to make a contribution to this unique opportunity for Russian specialists to learn about global practices of digital advertising.”